File Preparation

File submission guidelines:

Jump to Section: Preparing Files for Print | Submitting Your Own Mailing List

Preparing Files For Printing

We prefer to accept PDF files for all print orders
However we can work with different file formats (EPS, PSD, TIFF, JPEG) with the below specifications. All other file types Native Files, Word, Powerpoint, Publisher, etc. will incur additional conversion charges.

PDF Format
We only accept high quality PDF files. Make sure it's been saved as a ″Press Quality″ PDF files.

Adobe Illustrator
Make sure crop marks are selected with a bleed of at least 1/8″ or 0.125″. Create outline for all the fonts (convert fonts to curves). Ensure all pantone colors are converted to process. Save file as a ″Press Quality″ PDF, AI or EPS.

Adobe Photoshop
Photoshop files must be flattened and saved as either PDF, TIF or PSD document. Please make sure that your document is in CMYK color format and at a resolution of at least 300 dpi.

Adobe InDesign
Use the file export feature to export your file to a ″Press Quality″ PDF. Make sure only crop marks are selected with a bleed of at least 1/8″ or 0.125″. Also ensure all pantone colors are converted to process.

Include all fonts & supporting images. Supporting images should be in CMYK color format. Images should be at a resolution of 300dpi. Convert files to PDF.

Publish to PDF using ″Press Quality″ settings. Make sure crop marks are selected with a bleed of at least 1/8″ or 0.125″. Also ensure all pantone colors are converted to process.

Before submitting your digital files, please review the following specifications.

A bleed is an extension of your background color or image going beyond the intended trim size of your piece. Please make sure your artwork has at least 1/8 inch (3 mm) of bleed. This ensures that the color or image continues to the edge of your piece. Please build your press-ready digital files by adding 1/8 inch or 1/4 inch all around dimension for all products.

Ensure all your critical type is at least 1/8 inch or 0.125 inch inward from the crop area (type safety). This will ensure that the finished product will not have type cut off and will be evenly spaced.

All colors in your document must be CMYK if you use spot colors in your design please convert them to cmyk before saving, duotone images must also be converted to cmyk. Exact color match not guaranteed. If your job requires pantone color (ie: 4 + 1 or 4 + 2 jobs), save the document in CMYK plus the spot color(s).

All fonts must be outlined (convert to curve) or embedded, otherwise all fonts used must be supplied. Outlining eliminates the need to send fonts along with your files, while maintaining a nice, crisp typeface.
   PDF - all fonts should be embedded in PDF files or converted to paths or curves.
   .EPS - all fonts should be converted to paths or curves in EPS files
   .PSD - all layer must be flatten

Image Quality
Photos or scans should always be saved as CMYK. All scanned images should be of a professional standard. Images need to be saved at an appropriate resolution of 300 dpi or above for continuous tone reproduction (photos and/or illustrations).

Free PDF Writer
If you need a program that creates PDF's, we recommend CutePDF. It's a free and powerful tool that creates PDF's quickly and easily. To view documentation about this program please visit the manufacturer's website or ″Google″ CutePDF. If there are any questions regarding print files, always feel free to call us for explanations or details on the best ways to submit your documents. this will save time and potential charges in reworking files.

Submitting Your Own Mailing List (data file submission requirements)

It is very important that you thoroughly follow the submission guidelines listed below and submit your files in accordingly. (Files that are submitted incorrectly can delay your project and result in additional fees.) If you have any questions regarding the file submission requirements -- please do not hesitate to call us!
File Requirements - All file names must contain your company name.

File Formats We Accept

XLS, XLSX - Microsoft Excel
ASC - ASCII Text File
DBF - Database File
CSV - Comma Delimited
TXT - Text File
MDB - Access Database
Delete all columns of data not required for the mailing
Do not submit Excel files with multiple worksheets (tabs) of data
Each data field should be in its own column
The First and Last Name can be in separate columns or in a single column.
The ADDRESS LINE (s) should be in a separate field /column.
The CITY, STATE, and ZIP CODE should each be in a separate field / column.
Any COMPANY field should be dedicated, not included in name or address field.

Duplicate Elimination
We do not automatically check for duplicates records, but upon request we can check for dupes by several different ways: by individual name AND address, or by ″household″ (address only). Please advise us how you prefer your files to be duped when you submit your mailing lists. Properly duping your files is an important part of List Hygiene, and not wasting valuable postage dollars.

″NCOA″ vs ″Or Current Resident″
As part of the USPS' Move Update rule (Nov08), we must either process your list through National Change of Address (NCOA) which obtains all available address changes within the last 48 months, as well as identify MLNA mail (Moved left no forwarding address). NCOA processing is good for 95 days. You may also choose to have us add ″or current resident/occupant.″ Either option will greatly maximize the deliverability of your mail. We also offer other data services, such as death and prison screening, to better maintain the hygiene of your mailing lists.

Organizing Your Mailing List
Your mailing list files should be set-up so that each address has its own row and each column contains one element of the address. For example, all of the names should be in one column.
Here are examples of CORRECTLY formatted lists: (Please don't hesitate to contact us with any questions).

Incorrect Files Submissions
Clients that submit mailing list files that are incorrectly formatted will receive notification of the discrepancy(s) and be requested to fix the issues and resubmit the files.

Resubmission of Mailing Lists after Processing
If for whatever reason, you decide that you need to update/change your mailing list after your original list has been processed, there will be an additional $30 fee to cover the added processing costs. Remember, if you want to add any seed piece names to your mailing (such as adding yourself to the mailing list) you need to do this prior to processing as adding them after the list has been processed will result in the list having to be reprocessed.

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