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IN THE NEWS


Postal Rate Hike Request Denied

Business leaders cheered (the) ruling … a coalition of major mail customers said the decision "has helped countless businesses stay competitive and saved tens of thousands of jobs. >> READ MORE

From Washington: Fall 2010


Do You Know the Facts?

Print Delivers

There is the widespread misunderstanding that print and paper are harmful to the world’s eco-system and an ineffective means of marketing communication – both are false. Once you know the facts you will be able to make informed and intelligent choices about the method of communicating your message. >> WATCH VIDEO

From The Print Council

 

 

Welcome to the Manhattan Mailers library. Like any marketing activity, planning your direct mail campaign is critical to ensuring its success. Here you’ll find ‘quick-read’ resources and facts about postage savings, direct mail strategy, how-to’s and more — all provided to help you plan and execute more effective direct mail campaigns. So take a break for a ‘learn something new everyday’ minute.

FEATURE ARTICLE

How to Work With a List Broker

While there are list catalogs from which you can order a list on your own, working with a good mailing list broker is recommended. A competent broker can recommend lists that you might not find on your own, save you time and help you avoid pitfalls.
>> READ MORE

Is Your Direct Mail Optimized for Maximum
Postal Savings?

A new capability has emerged that greatly improves the response rate while lowering overall postage expense. This capability is extremely effective, but many marketers aren't aware of the concept. Here's how it work. >> READ MORE

Marketers Remain High on Direct Mail

One reason why direct mail continues to be a go-to strategy for direct marketers is that improvements in printing and database technology, as well as analytics, have allowed direct mail to deliver consistent response rates. >> READ MORE

How to Create a Direct Marketing Campaign

Get your biz through the mail when you create a professional direct mail campaign. We'll tell you how with 7 steps to get started and all you need to know about marketing materials. >> READ MORE

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency? Motivate customers with these three techiques.
>> READ MORE

Small Businesses Rely on Advertising Mail

According to a U.S. Postal Service study, 81 percent of households read or scan the advertising mail they receive >> READ MORE

Fast Facts (10 seconds or less!)

Direct Marketing Has Greatest Impact on Company Brand and Success

In companies where funds are being shifted for expansion of social media, direct marketing still has the greatest impact on company success >> READ MORE

Direct Mail: The Top Channel Influencing Consumer Purchasing

For young and old, direct mail directly influenced the purchase of an item or a service more than any other channel >> READ MORE

Reasons that Compel Consumers to Open Their
Direct Mail

9 tips you need to know >> READ MORE

Direct Mail Drives Consumers to Contact Businesses

Consumer attitudes and behaviors related to direct mail
>> READ MORE